Why use a Fitness Coach vs a Personal Trainer?

April 30, 2008
In a generic gym environment, people who are new to working out, or are uncomfortable with their image, can easily feel intimidated and uncertain. They may go a few times, but unless they are guided and directed, statistics show that many members who sign up for a gym membership rarely use it. A fitness trainer can give you the direction and guidance you need, all from the comfort of your own home. No longer do you have to worry about prying eyes, or feeling out of place. Once you begin working out in your own environment where you feel protected and secure, you will be surprised at how quickly you regain confidence.
What’s the difference between a fitness coach and a personal trainer?
Statistics have shown that a fitness coach, not a personal
trainer, will produce better results than a personal trainer will.
Personal training is the service, (usually provided by your gym), of guiding you
through a workout, fitness coaching is the service of
guiding you through getting you a fit body (more than just
a workout). Having a fitness coach with you every step of
the way will help you to avoid the confusion and misleading
info out there and find out how to maintain fitness as a
way of life not a temporary condition. Personal trainers guide you
through physical work out sessions rarely addressing the need to
address the full body, including diet, metabolism, conditioning, etc.
What should you look for in a fitness coach?
What experience do they have in the fitness industry?

A highly dedicated and motivated fitness coach will be
dedicated to fitness as a career. You don’t want someone
who has personal training as just a hobby or temporary job,

who thinks hanging out at the gym is a social event. Look for
a fitness coach who dedicates themselves to continuous learning
and continuous improvement, who has proven credibility through writing,
speaking and credentials.

Do they have published articles? Are they relied upon by
the media? Do they give presentations to public groups?
Have they been interviewed as a credible source for fitness
information? These are things to consider to help determine
if they are actually serious about fitness, which means
results for you.

Look for a fitness coach that addresses more than just
working out. Look for someone who will show you how to
include proper eating habits, motivational strategies to
keep you going with your fitness program, and gives you a
detailed plan of action to get you to that body you desire
in the shortest amount of time possible.

If you don’t address each area you going to end up sunk
with wasted time and $$.

That is the difference between a personal trainer and a fitness coach- and we can help!
800 571 5722
ask about our specials and payment plans!

Love Your Body

April 18, 2008

On Sunday March 23rd there was an article printed in the LA Times called “Suit Up, Spa
Fans”.  I don’t know if you know this about me, but I love the spa.  I love what the spa represents- freedom. What came over me when I read this was first fear and then anger. Decisions about whether to mandate the use of swimsuits to cover up are being made by spa managers that have their own issues with
their bodies and those of women they know.

One of the managers uses intergenerational as a reason to not want to see her grandmother naked.  I think that’s just an excuse for poor self esteem, judgment and denial.  She calls it awkward-and for her it may be.  I took my mother to a spa recently where I encouraged her to be naked.  Knowing that my mother doesn’t love the way she looks and has been more than slightly disconnected from her femininity and sexuality for a long time, I wanted her to enjoy the freedom of expression that we can only get at a spa
these days.

Not only did I have no problem with it, I encouraged it.  She felt like a young girl in
the hot tub with us as she found her freedom of non judgment and love-she got to just “be”.

The author, who by the way is not in favor of this movement as she explained to me when we exchanged emails, also sites bridal parties, business meetings, and family parties as another reason why they encourage us to suit up.

I guess because people feel they can do business on the golf course and in a lunch meeting, why not the spa? Why shouldn’t women and men everywhere be made to feel inappropriate and uncomfortable about their bodies and cover up to make it socially acceptable? Since when did the spa translate into business meetings?

As a business owner, what has happened to me over the last 8 years is a transformation from 85% feminine energy to 50% or less. I have decided to play ball with the men and focus. I own and run a business, I do my own marketing and selling, I hire staff and support to build my foundation and I do it very well. But these are all traits of men. Back in the caveman years, men were the hunters and women were the gatherers. Genetically we are different—yet in today’s world we often act as if we are the same.

I am not supporting the idea that women should stay home and only have babies. But we are genetically built differently and therefore need different things. In the age of the internet, we have also lost touch with visiting each other. How much human contact and interaction has been lost because we can all talk to each other faster and more efficiently over the internet? Again, I love the internet but what has it cost us? Human contact.

In the rat race of getting ahead, women practicing being men more than they practice enhancing their femininity, where finding a suitable mate has become harder and harder- what is out there to support women? The spa.

The spa has been the sanctuary where nothing matters. Relaxation, openness, celebration of the body you were born naked with is what the spa is about.

The first time I saw many women in the spa with bathing suits, the first thing that popped into my mind is the fact that they are ashamed. Ashamed of how they look and what they don’t look like. And by them wearing suits it sent the message that it’s not ok to love yourself the way you are. In order to be naked, you must fit a certain mold of “perfect”.

I thought we should outlaw suits in the spa altogether since it sends a negative vibe to everyone in my opinion.

I work with women everyday who do not love and accept their bodies. I fully support the use of spas regularly for women to get in touch with who they are and to accept themselves just the way they are. Women on the path of wanting change first need to acknowledge what they do have before a permanent change can occur.

Below was my email response to the author who did write back and hoped it may have gotten printed.  I don’t read the paper regularly so if anyone saw it, please let me know!

“Hi Valli

I read your spa article and have to say I am outraged!  This is truly a movement going in the opposite direction of what it is we SAY we want.  Women want to love their bodies, not compare them to supermodels.  I work with hundreds of women of all shapes and sizes and the one thing that is missing from their lives ( and most who struggle with body and self esteem issues) is that they don’t love and accept WHO THEY ARE.

Putting swimsuits on at a spa defeats the whole purpose of the spa!  It’s like taking your Satan worshipping friends to church- THEY DON’T GO.

Where else can women go in a safe, socially acceptable place and JUST BE THEMSELVES?  If you want to put a swimsuit on, go to a public pool.  If you want to have a business meeting, have it at a restaurant or conference room.  If you want a massage, get your massage and leave.  The spa part of the day spa is to relax.  By enhancing the fact that ” you should cover up” sends negative body messages and creates and environment that SUPPORTS ANOREXIA.

Don’t ruin the one place women can be free of judgment and practice loving and accepting themselves as they are in the moment. The US is already screwed up with the views we have of beauty- don’t make it worse.  Keep the spa a spa.  Encourage love not shame.”

5 Things You Can Do to Be Body Ready For Summer!

March 14, 2008

1. Cut Down or Cut Out Starchy Carbs and Sugars: Now you may read that and react because you think it’s too hard……but I challenge you to TRY it for a few weeks. As the weather is warmer and Spring is rolling in, there are more fruits and veggies being made available. I love my bread and cookies/cake too from time to time. But I LOVE feeling amazing in a tight, slender, lean body even more than the 15 minutes of pleasure on my tongue those foods provide. What is that saying out there? ” A minute on the lips is a lifetime on the hips”? That is a but dramatic but it begs the question, is it really WORTH it????

2. Try 1 New Fruit or Veggie a Week: Do you know how many fruits and veggies there are out there? Most of us eat the same thing day after day, week after week. Some people prefer the “easy” fruits: banana, berries, apple- because you don’t need to peel anything and they are finger foods. But what about papaya, mango, grapefruit, peaches and guava? Not to mention the veggies that you pass all the time in the grocery store and do not know what they are, what they are for or how they taste. Try one. Do some research on how to cook it. Make it a game in the grocery store.

3. Join a Group or Class: Ever taken a dance class? If you have been reading my stuff for more than a few months, you probably know that I am a salsa dancer/teacher/performer. But I started out IN CLASS. You’d be amazed at how many calories you can burn in a partner social dance class! If dancing doesn’t appeal to you, join an intramural sport. Every city has teams that have seasons. I used to play volleyball when I lived in New York City. My friends and co-workers found a city team to join. You meet new people and have new experiences! Just watch the” after party” aspect. You don’t want to eat or drink back all the good work you did in your sport!

4.Buy a New Outfit or Two for the Summer: Get excited about what’s to come! Know how you want to look and feel in it. Plan a vacation. I am getting married in August and it’s very motivating to want to look my best. Some people are planning for a beach vacation that they want to feel free and energetic while they are there. Choose something that gets you excited!!

5. Find Someone to Become Accountible To: That might mean hire a trainer, coach, nutritionist, etc. You can also make some goals with a friend or spouse. It is TOO easy to get off track and forgive yourself because no one else knows what you committed yourself to. We are accountable in many ways to other people all the time…. for our homes and cars ( the bank), our jobs and children and I am sure many other things. Commit to becoming accountable to YOU and then find support to make that happen!

By JJ Flizanes, Director of Invisible Fitness. We offer fitness training, fitness coaching, workshops and seminars and corporate programs.  http://www.invisiblefitness.com  800 571 5722

“It was a true testament to her unique and inspiring approach…”

March 12, 2008

Fitness, health and wellness should be a priority issue for all of us. With rising health care costs and increased focus on performance and productivity from employees, it is definitely an area of concern for industry.

J.J. Flizanes brings a fresh perspective and new meaning to the terms “working out” and “eating right.” It doesn’t have to be a task of torture or one of depriving yourself to achieve healthy results.

J.J. not only promotes and reinforces a healthy lifestyle, she showed our employees how to do it, how to empower themselves to be proactive and take personal responsibility in impacting the outcome of their quality of life. This presentation was not just a “sit-in-your-chair” and listen presentation. J.J. had our employees actively engaged and involved in an exercise session. When I saw 200 field employees on the floor following J.J. through a series of exercises, it was a true testament to her unique and inspiring approach to have a strong, positive impact with the group. Each employee also walked away with their own individually developed 30, 60 and 90-day Goal Plan that centered around nutrition, fitness and overall wellness.

Even those individuals who were apprehensive and resistant before the presentation had nothing but positive comments afterwards.

Overall, what you get from J.J. Flizanes is compelling, practical applications for any person or organization facing what many would call an “impossible challenge.” The individual coaching sessions offered after the presentation are value-added in that they continue to keep the awareness level up, make individuals accountable to themselves in regard to their Goal Plan and provide encouragement and support to individuals who may continue to struggle with these issues.

Thank you J.J. for making a difference,

Michael Sparks
PG&E – Safety, Health & Claims
Safety Supervisor – Area 6
Outside (530) 889-3236
Internal 732-3236
Email –

This was an eye opening experience

February 22, 2008

As a Pacific Gas and Electric Company Safety Supervisor, and a member of the Power Generation Division Safety Team, I had the opportunity to utilize the services provided by Invisible Fitness in support of the company’s 2008 focus on personal accountability. The Power Generation Division’s focus was on personal accountability for one’s own wellness. Invisible Fitness guided close to one hundred Power Generation Humboldt Bay Power Plant employees through nondestructive personal fitness self-evaluations. While at the onset of the meeting most felt that they were in fairly good physical condition, the self-evaluation process led by JJ Flizanes showed us that there was much room for improvement. This was an eye opening experience that started us in the right direction to increase the general well being of our employees. We participated in a professional three hour presentation, conducted by an obvious expert in her field that held the full attention of the meeting attendance. At the end of the session each employee had a wellness plan designed for their specific needs. I can recommend without hesitation the services of Invisible Fitness for any wellness improvement endeavor.


W. David Suchar

Fire & Safety Supervisor

Pacific Gas & Electric Company

Humboldt Bay power Plant

I have found the fountain of youth!

January 4, 2008

Dear JJ,

I want to share a conversation I had last week with a new acquaintance. I said my workouts with you had helped change my life! She could only say, ‘”I can’t afford her”; I have no time I am so busy building my business. I just can’t spend this money right now.”

I said, “Are you thinking that JJ’s workout is about just moving your muscles?” For me personally, I experience JJ as a life coach. She shows you how to heal yourself. She shows you how to get stronger. These workouts have changed my workouts from pain to healing. Through these exercises, JJ explains how and why you’re doing every movement a certain way.

JJ is love. She is very dedicated to helping you. I am learning how to eat and make better choices. I feel like I am learning HOW to take care of myself, since I started working with JJ. It has been a better way to take care of myself because she has given me tools to work with like my heart monitor, proper form, and tips for preparing to walk to avoid my reoccurring shin splints!

You get into work you didn’t even know you were capable of! The instruction becomes so fluid your brain / body connection starts cooperating!

But I didn’t realize all this at once. It was my friends and family who started asking me what was I doing differently. I was changing right before their eyes and my attitude and moods had improved so much even my boss took me aside to ask what I was doing. I really was taken off guard. All I could do was smile and tell them about JJ.

She is a very loving and gentle person. JJ makes me feel she cares and she is full of good information. She understands women’s bodies. She understands nutrition. JJ is a good listener. JJ and Jeanne Peters work together and I was fortunate to find them both.

I was 60 when we started working out this past year. My first fear was that I was too old to get results. Every workout for me ended in pain. My knee and hip joints hurt most of all before I started working with JJ.

JJ knows the mind body spirit connection and that is way true healing can take place. And you know the law of attraction and that we are all one. It is great to have a person like this in your corner. We all need a coach to put it all together.

The most frequent comment I hear is that I now look younger. Did I find the fountain of youth? I believe I did.

Sharon Gelafio


Why you should NOT make a New Year’s resolution for fitness!

January 4, 2008

How many times have you said “My resolution for this year is to lose weight?” Or “eat better” Or any one of the many ways you could frame taking better care of your fitness or health?


And how many people KEEP that? The fitness and diet industry knows that millions of people make that resolution- it’s the biggest season of the financial year for us!


But then what happens? January people are gung ho and join a gym, buy the running shoes, set the clock earlier to get the workout in and start making healthier food choices.


This usually lasts 2-4 weeks. Once February rolls around and after you’ve missed a few workouts, had an extra dessert a few nights and partied it up at the Super bowl party– a lot of people throw in the towel.


They expect to see results fast. They make BIG changes quickly and find it hard to keep them up after a few weeks.


The habit is to say you want to lose weight or get healthy. Most people think that means they will put 15% effort into it daily and the rest of their life doesn’t need to shift.


Changing your body means changing your life. You eat 2-6 times a day. Every day you get up and everyday you go to sleep. The defining factor in changing your body and health for good is what you believe and therefore how you act- all the time.


What do you tell yourself before you eat? What do you tell yourself about working out?Do you justify putting everyone else and your work before you? If you think adding exercise and “trying” to be more conscious of food is going to work in the long run, you have probably been making a new year’s resolution about this for many years-unsuccessfully.


So what do you do?


1. If you are not ready to change your life, one step at a time, then I would reframe your resolution. You set yourself up to fail by setting such a big goal without being willing to make the necessary shifts to support it.

2. Change one thing at a time and do not expect miraculous results quickly.

3. And get some help. I’d suggest a fitness/life coach over a trainer or a trainer that coaches so you can start to analyze what it is you believe and what limiting beliefs you have that keep you where you are. If you have made this resolution for more than 3 years and you are still not at your goal, it’s time to get some help.



We offer fitness/life coaching. We believe that is the way to achieve lasting results.Having a trainer is nice. Most people work hard with someone there. But the pitfall is how you behave when they aren’t there. We want to make you accountable to yourself first (as well as us) and set you up with the tools to support you forever.



Written by J.J. Flizanes, Director of Invisible Fitness. 800 571 5722, www.invisiblefitness.com